Window Display: Artists on the Alameda

I was invited to create a window display as part of the Safely Social SJ project 'Artists on the Alameda,' pairing businesses along The Alameda in downtown San Jose with local artists to shine a light on both. After some onsite research and brainstorming (the turnaround time was incredibly short) I made some concept drawings for Brixton Hue Salon & Style Studio that presented my idea for suspended sculptures based on stylized, dimensional locks of hair.

It was a new kind of project for me to design for a brand and a location in order to incorporate the style of the business and yet maintain my own aesthetic. With an enthusiastic go-ahead from Lori and Stu at Brixton Hue I jumped right into making the eighteen pieces. In a signature ‘me’ move, I decided to try a new technique under deadline: stiffening and then machine-stitching craft felt to get the effect of light-diffusing, sculptural forms that would hold their shape and still move in the slight breeze from the doorway.

This was another patterning challenge, although I tried to keep it simple. I’ve learned a lot about the ways one can cut, shape, and join flat materials to create different shapes in space. The biggest difficulty came from the necessity to add several rounds of fabric stiffener sufficient to give the pieces the body and movement I wanted— which necessitated them drying in a timely fashion as well, always a difficulty in a cold studio with little air circulation. Fans were my friend. When stitched together some of the pieces needed to be softened and then re-stiffened while held in particular ways, with the aid of a hair dryer— which seemed appropriate given the destination of the installation.

I’m well pleased with the result, although I am well aware that the word ‘Hue’ is in the title of the salon and yet my pieces are (as usual) white. I choose to see it as the potential for color, which again seems fitting.

Those pesky reflective glass windows make it hard to photograph (although I did my best, below). Now these pieces hang in my studio!

Photo time! Documenting artwork for marketing before the show is exhibited

I’d promised myself I’d write in this space more often… but since what I’ve been doing instead is MAKING THE WORK, I’m not going to be too hard on myself.

Here we are, 11 weeks away from starting to install the show. I have a few final details to finish on two of the white felted Hanging Pods, and then I can dedicate more studio time to stitching up some more industrial felt Holdables. In the meantime I needed to take some photos for postcard announcements. In case you missed it, that means I needed photos of the exhibition before the exhibition was actually in place in the museum. What to do, you ask? Cropping and Photoshop and the hallway outside my studio provided the answers.

I spent several very long evenings suspending Hanging Pods from the rafters to mimic their spacing and lighting as it will be in the museum; I had to take the photos at night to have darkness in order to control the light. Happily I am quite comfortable scrambling up and down ladders, as that was a necessary part of adjusting art and light. And again I’m glad my sculpture isn’t terribly heavy. Once I had the pieces configured so that they’d work well in the viewfinder of the camera with good lighting it was time for my models. Since this artwork is all about visitors interacting I had to recruit my usual laborers: my husband, kids, and myself. Note: ice cream can be a good form of payment. I took a ton of photos so I’d have a few to ultimately choose from. A week later I did the same with the stitched industrial felt Holdables. For some of the finished photos I layered multiple images of myself with the sculpture to give a sense of how audiences may interact, since I’m clearly a chicken about asking other (non-related) humans to help me at weird hours. Those Photoshop skills really helped.

Below I present a comparison to show how my original concept drawings have finally come to life!